4 C’s – the secret to Amazon’s success: A Business Rockstars Minute

Radhika Sivadi

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Amazon is by now well-known as the place to buy things online. But looking at Amazon that way is a very simplistic view and if you look deeper there are four elements that together make up the Amazon experience. In this Business Rockstars Minute, Ken Rutkowski introduces you to these four elements that he calls the four c’s. To understand Amazon’s phenomenal success you need to understand these four c’s.

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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

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Radhika Sivadi