After a world-altering 2020, the new year is looking like it’s “back to business” as much as can be expected. Small businesses that shifted their marketing and operational approaches because of the pandemic will now turn their focus back to key initiatives such as conversion rates and SMS marketing. Yahoo’s senior business advisors Maria Melo and Vince Dinh discuss important aspects to consider for these initiatives, along with advice about reaching customers in 2021. Check out the full piece here.
