Blogging for Business: 58 Unbeatable Reasons to Run a BlogMerely having a static site for your business today is just not enough. In fact – without regular updates – such a website can even hurt your business.
Blogging for business is a HUGE opportunity. In this article, I give you 58 reasons why you as a business owner or marketer should have regular and consistent blog updates.
Okay… here we go!
The more you blog – the more traffic, leads and sales you get
1. Companies with 51 to 100 website pages generate 48% more traffic than companies with 1 to 50 pages (Source: HubSpot )
2. Companies with 101 to 200 pages generate 2.5x more leads than those with 50 or fewer pages (Source: HubSpot )
3. Companies that blog 15 or more times per month get 5x more traffic than companies that don’t blog (Source: HubSpot )
4. Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles (Source: HubSpot)
5. Companies that increase blogging from 3-5 times/month to 6-8 times/month almost double their leads (Source: HubSpot )
6. B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog (Source: HubSpot)
7. Average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 (Source: HubSpot )
8. B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 (Source: HubSpot)
9. The average company with 100 or more total blog articles is more likely to experience continued lead growth (Source: HubSpot)
10. Companies with over 200 blog articles have 5 times more leads than those with 10 or fewer (Source: HubSpot)
11. Businesses that blog more than 20 times/month get 5X more traffic than those who blog less than 4 times/month (Source: HubSpot)
Blogging is critical to get inbound links to your website
12. Companies that blog have 97% more inbound links (Source: SocialMediaToday)
13. Websites with blogs have 434% more indexed pages (Source: SocialMediaToday)
14. 2/3 of marketers say their company blog is “critical” or “important” to their business (Source: OverGo Studio)
15. Blogging requires roughly 9% of marketers’ total full-time staff dedications and only 7% of their budgets (Source: HubSpot)
16. 70% of the links search users click on are organic, not paid. Your website has to have content to get discovered (Source: HubSpot)
Customers rely on information from blogs when shopping online
17. 61% of US online consumers have made a purchase based on a recommendation from a blog (Source: JeffBullas)
18. 81% of US online consumers trust information from blogs (Source: JeffBullas)
19. 43% of marketers generated a customer from their blog this year (Source: HubSpot)
20. 79% of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog (Source: HubSpot)
21. 21% of website visitors who shop online decide on a product/service based on information they read on blogs (Source: HubSpot)
22. Marketers spend 55% more time on their budgets than on blogging (Source: HubSpot)
The more often you blog – the more customers you acquire
Blogging for Business: 58 Unbeatable Reasons to Run a Blog
23. 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly (Source: HubSpot)
24. 59% of B2B marketers believe blogs are effective in achieving their business goals (Source: Content Marketing Institute)
25. 86% of B2B small business marketers favor blogs as their most effective content marketing tactic (Source: Content Marketing Institute)
26. 69% of B2C marketers are using blogs as a part of their content marketing strategy (Source: Content Marketing Institute)
27. 66% of marketers plan to increase their use of blogs this year (Source: SocialMedia Examiner)
Blogging is one of the most widely used marketing tactics
28. 59% of digital marketers start a new blog or invest heavily in blogging (Source: Moz)
29. Blogs is the most popular content marketing tactic used by 73% of digital marketers (Source: Moz)
30. Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages . By creating more offers and blog articles, you create more opportunities to rank in search engines (Source: HubSpot)
31. 81% of marketers rated their blog as “useful” or “better.” (Source: HubSpot)
32. 57% of marketers reported that they have acquired a customer through their company blog (Source: HubSpot)
33. The average budget spent on company blogs and social media has nearly tripled in three years (from 9 to 21%) (Source: HubSpot)
Blogging is hot and growing
34. There are 31% more blogger today than there were 3 years ago (Source: HubSpot)
35. US Internet users spend 3X more time on blogs and social media than they do on email (Source: HubSpot)
36. Most people read blogs more than once a day (Source: HubSpot)
37. Over 40% of US companies use their blogs for marketing purposes and the number if growing (Source: eMarketer)
Blog is a great way to let customers discover what you offer
38. 19% of online shoppers refine their choice based on information they read on blogs (Source: HubSpot)
39. 19% of online shoppers get support and answers from blogs (Source: HubSpot)
40. 17% of online shoppers discover products and services from blogs (Source: HubSpot)
41. 14% of online shoppers get assurance from blogs (Source: HubSpot)
42. 13% of online shoppers are inspired by blogs to make a purchase (Source: HubSpot)
43. 7% of online shoppers make a purchase directly from blogs (Source: HubSpot)
Whether you are a B2C or B2B company – blogging for business works
44. B2C companies that blog generate 88% more leads per month than those who do not (Source: HubSpot)
45. Companies with >51% of blog articles experience a 77% median increase in lead generation (Source: HubSpot)
46. B2B companies that blog generate 67% more leads per month than those who do not (Source: HubSpot)
47. 56% of companies that blog monthly have acquired a customer through their blog (Source: HubSpot)
48. 66% of companies that blog weekly have acquired a customer through their blog (Source: HubSpot)
49. 70% of companies that blog 2-3 times per week have acquired a customer through their blog (Source: HubSpot)
50. 78% of companies that blog daily have acquired a customer through their blog (Source: HubSpot)
51. 92% of companies that blog multiple times a day acquired a customer through their blog (Source: HubSpot)
Blogging is rated by many marketers as a critical marketing activity
Blogging for Business: 58 Unbeatable Reasons to Run a Blog
52. 50% + of online users read blogs (Source: eMarketer)
53. 25% of marketers rated blogging as a critical marketing activity (Source: HubSpot)
54. 81% of marketers rated their blog as useful or better (Source: HubSpot)
55. 34% of marketers rated their blog as important (Source: HubSpot)
56. Over 46% of users read blogs more than once/day (Source: HubSpot)
57. The majority of people – 38% read 5-10 blogs (Source: HubSpot)
58. Companies that blog have 55% more website visitors (Source: HubSpot)
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