Boost your online presence and find more clients
If you run a business, then you already understand the importance of marketing.
Nowadays, marketing is more than cold calling or direct mail campaigns. To really make an impression, you need to establish a solid online presence and a high level of engagement with your audience. This involves leveraging social media, blogging, email campaigns, and more.
That’s a lot to do for any business. These four online marketing tools will help simplify your efforts and make you feel more confident about your relationships with clients.
1) Infusionsoft
Infusionsoft combines the best of online marketing into one easy-to-use tool. With Infusionsoft, you’ll receive different resources for selling, content marketing, and building an email list.
Infusionsoft brings you closer to your contacts than ever before by allowing you to track their payment histories, lead scores, and email clicks. This information will help you tailor marketing efforts to a specific demographic, using Infusionsoft’s automated email tool.
Good marketers know that an attractive landing page helps entice more customers. Infusionsoft shows you how to optimize your landing page content and monitor lead sources on your website. With a solid focus on eCommerce, Infusionsoft will help you manage payments and close more sales.
If you’re overwhelmed by your workload, Infusionsoft has the tools you need. The interface makes it easy to schedule meetings, track appointments, and follow up with contacts in only a few clicks. It also includes seamless email integration, so you’ll never miss an important message from a client.
2) HubSpot
As one of the most effective lead generation strategies, inbound marketing can provide tons of organic traffic to your website. An industry leader, HubSpot delivers an exceptional inbound marketing platform that will make your interactions with clients more targeted and personal.
This accessible suite of tools lets you leverage your website, social media activity, and SEO to attract customers and convert more leads into sales. HubSpot provides detailed reports all in one place, and its emphasis on collaboration helps put you in sync with the rest of your team. Not only does HubSpot track website traffic and page performance, but it also provides data on email clicks. This information can help you create targeted emails, segmented lists, and timed posts across multiple media channels.
If blogging is more your style, HubSpot makes content creation easy. It provides beautiful templates, SEO tools, and an easy editor for blogging. The tool also automatically optimizes your blog for mobile devices so that your audience can always find and share your content.
3) Oktopost
If you’re a social media fan, you’ll want to check out Oktopost. Designed to meet the specific needs of business-to-business (B2B) marketers, Oktopost helps you manage all of your social media accounts at once.
With Oktopost, you can schedule posts across multiple channels and measure the performance of your content, including clicks and conversions. This information is essential for determining how well your marketing efforts match your bottom line.
Oktopost is also an expert in content curation. It automatically tracks mentions and suggests links to share, so you always have a way to engage with your audience. Oktopost’s social inbox collects comments on your posts in one place, allowing you to respond quickly to customers.
If you’re interested in Oktopost, you can get started with a free 30-day trial, or you can purchase one of four subscription plans. Buying a subscription provides additional user accounts and more detailed performance reports for your website.
4) SlideShare
SlideShare is a popular multimedia tool that takes content marketing to the next level. Using SlideShare, you can instantly upload presentations, documents, infographics, and PDFs. With millions of worldwide users, SlideShare is the perfect platform for sharing original content and promoting your brand.
As a marketing tool, SlideShare helps improve your reputation with search engines. By creating and posting quality content, you can increase your ranking on Google and drive more traffic to your website.
The most compelling SlideShare presentations offer something of value to their readers. Webinars,
how-to posts, and top 10 lists are especially popular because they are evergreen and easy to share on social media. Images and video clips will enhance your SlideShare content and make it more memorable for your audience.
Your presentation should be on a topic that is relevant to your business. It should also include a call to action that points readers to your website. SlideShare can help you generate a lot of great leads, provided you consistently produce high-quality content.
Online marketing tools put your business on the map
There’s no denying it—the marketing world moves quickly. To stay ahead of the competition, you need to leverage the right tools. With these four services in your toolkit, you’ll build brand awareness and nurture your leads more effectively than ever before.
This article was syndicated from Business 2 Community: 4 Online Marketing Tools To Enhance Your Brand
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