Customer service, brandjacking and older entrepreneurs. Small Business Reading for February 22, 2013

Radhika Sivadi

3 min read ·


We are changing up the format of this post this week. In the past the top section covered a relatively small number of pieces of content from on Advisor itself, followed by a slightly larger number from outside Advisor. But as we add more content partners and writers we are posting and hosting a significantly larger amount of content that is directly useful to small business owners. So we are changing the ratio and will be pointing you to some of the content on the site that you might have missed as well as the very best from elsewhere.

Business blooming

We have been adding new content partners and writers quickly recently here at Yahoo Small Business Advisor. As a result our old format where we highlighted a few of our own articles and more good articles from around the web is preventing us from showcasing some of the great content that we have here. As a result we are switching that ratio around and highlighting more of our own content and slightly less from elsewhere. So here are some of the best stories from the past week on Advisor – in no particular order.

5 Ways to create a high touch customer experience. [good advice]

After long careers older people are increasingly calling the shots themselves. [contrary to popular opinion by far the largest group of new entrepreneurs are older people]

How to market successfully to baby boomers. [the largest and wealthiest consumer block]

Brandjacking – a short history of the latest corporate crisis. [short but fascinating look at the perils of losing control of your social media]

Steve Jobs or Jack Welch? Which kind of leader are you? [some insight into your leadership style]

5 reasons to stop checking Facebook at work. [why not add more in the comments?]

Insulting (potential) customers is not a strategy. [obvious – but this is really about dealing with a corporate attack in a smart way]

Bill to force sales tax collection reintroduced. [since this will affect pretty much everyone it might just be important…]

If you haven't taken the plunge yet, hopefully some of these articles give you the impetus to start your own business — and if you do, we have tools to help. Besides our domain name, web hosting and ecommerce products, we also have just added an innovative marketing dashboard that you can try for free even if you don't use our other products.

Some other great small business articles from around the web this week.

Make a 12-month plan to grow your social media presence. [infographic]

New tool Zenefits may just be the answer for setting up health and other benefits for startups and small businesses. [great timing as the need to find health benefits looms for small business]

The art and science behind small business advertising. [good reading before you plan to do some advertising]

It turns out many small businesses are FOR a higher minimum wage. [important contrarian viewpoint on an important issue]

Ten steps to growing your small business to break-even. [having trouble understanding the finances behind your business? you could do worse than read this article and then research every term used in it that you don't already know]

Have a great week, watch the bottom line and let us know in the comments if any of this was especially useful or if you have any advice you'd like to share. Follow us on Twitter and Facebook!

Radhika Sivadi