Google is Preparing the World for Glass

Radhika Sivadi

2 min read ·


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Google Glass is part of Project Glass, a research program by Google to develop an enhanced reality head-mounted display. Project Glass products would display information in smartphone-like format, and could interact with the Internet via language voice commands. It can show reminders (such as for dinner reservations) and sharing whatever you’re looking at — either via messaging or through a Google+ Hangout. The user can take photos, record videos; look up answers on Google and other tasks. The hands-free device is activated when users say the catch phrase, “OK Glass.” Those words unlock different functions. This is a new way of connecting with others, communicating with images in new ways which is truly revolutionary.

A move to the mainstream

Google’s next step is to build a unique group of people to promote Glass by word of mouth. In the year since the device was announced, Google has shown off Glass to visitors in Mountain View and guests at its parties. If Google Glass and its imitators take off, it could literally change the way we see the world and the way we interact with brands. Just as the Internet did 20 years ago.

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People who want a pair of Google’s light weight glasses before they are publicly available must apply by  February 27 or by writing a post on Google Plus or Twitter using 50 words or fewer with the hashtag #ifihadglass. Applicants can include photos or video and an explanation of what they would do with the glasses. “We’re looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass,” the company posted on Google Plus. Those chosen by Google’s judges must pay $1,500 for the glasses and attend a pick-up event in New York, San Francisco or Los Angeles.

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Radhika Sivadi