In 2011 Facebook changed it’s format to include a cover photo. Now, four years later, using it as a creative opportunity is vital. At 851 by 315 pixels the cover photo is a great way to keep up with holidays, changing seasons, trends, new products, or company milestones.
- A simple photo celebrating a milestone of a company shows off your accomplishments. By doing this you will keep them your fans to date on what is new with your business.
- A holiday photo, whether it’s a Happy New Year celebration or just Presidents Day, will appear on a followers newsfeed reminding them of your business. An unattended page leaves a negative impression so updates like this help your fans stay interested.Who says March Madness is only for basketball players? Host your own March Madness campaign.
- If your company is a retailer, the cover photo can be used to feature new products. For example, the company, Burt’s Bees, draws user’s attentions by offering beauty tips in their cover photo. What do you offer that your competition doesn’t? Showing off what makes your business different is a great way to make your brand stand out.
- Feature your fans. One of the main attractions to Oreo’s Facebook page is the cover photo that celebrates a different fan’s birthday every day. We don’t expect you to do this but thanking your fans for their support is a great way to increase engagement and acknowledge their loyalty.
As one of the first things seen on a page, the cover photo is an opportunity to make a lasting impression. It is important to note that all covers are public which means anyone who visits your page can see it. Facebook has a few rules and limitations when it comes to your cover photo that you should be familiar with. It is not meant for promotions, coupons, or advertisements and should not be primarily text-based.
For a more detailed description of Facebook’s Terms visit their guidelines page.
This article was syndicated from Business 2 Community: 4 Creative Uses of Your Facebook Cover Photo
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