Managing Your Marketing: A Small Business Rockstars Minute

Radhika Sivadi

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Pretty much every entrepreneur knows what an elevator pitch is. It’s the one minute speech you have ready to deliver at any time ( for example, in an elevator) to prospective aprtners and investors to persuade them they might be interested in getting involved in your business. But equally important, maybe even more so, is what Ken Rutkowski calls the ‘Marketing Minute’ in this Business Rockstars Minute. He’s talking about the one minute or so you have to sell any prospective customer on your products and services. Take a look.

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This is one in a continuing series of Business Rockstars Minute videos presented by Ken Rutkowski. They cover a range of small business topics, especially for entrepreneurs, and give you a real quick start on the topic and are a great point for jumping off. We recommend that you check out their daily live shows over at Business Rockstars as well. But most importantly, please let us know what you think in the comments. We want your feedback on how you like these and on future topics.

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Radhika Sivadi