Google has rolled out a new feature that automatically surfaces social media content on Google Business Profiles. This integration aims to give customers a more comprehensive view of a business’s online presence and engagement across various platforms.
Key Points:
- Google now automatically pulls in and displays posts from connected social media accounts like Facebook, Instagram, and others on a business’s Google Business Profile.
- Businesses can manage which social media profiles are linked to their Google Business Profile, with the ability to connect one account per supported platform.
- The supported platforms currently include Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly Twitter), and YouTube.
Managing Social Media Links
To take advantage of this new feature, businesses need to ensure their social media links are properly associated with their Google Business Profile. Here’s how:
- Navigate to your Business Profile and go to the “Edit profile” section.
- Click on “Business information,” then “Contact.”
- Select “Social profiles” to add, edit, or remove social media links.
Google emphasizes the importance of following the correct format for each platform’s link to ensure proper functionality. For example, Facebook links should follow the format “https://www.facebook.com/{username},” while Instagram links should use “https://www.instagram.com/{username}.”
If Google has already automatically added social media links to your Business Profile, you can edit or replace them by following the steps above.
Additional Notes
- Multiple Business Profiles can use the same social media link.
- Only one link per social media platform can be added to a Business Profile.
- Performance metrics for social media links are not currently available.
- Businesses can manage their links across multiple locations simultaneously via the API.
While this new integration offers businesses an opportunity to amplify their social media presence on Google, there are still many nuances to understand. From managing multiple locations to leveraging the API, diving deeper into Google’s guidance can unlock the full potential of this feature. For those eager to enhance their online visibility, the detailed insights within the full article are well worth exploring.
