Smart modular greenhouses turn urban rooftops into gardens
Add / Remove The world’s population is expected to reach 9 billion by 2050 and farms will need to produce 70 percent more food than they do today in order…
Optimizing the B2B Upper Funnel
There’s no question that automated marketing systems are delivering results for brands. Implemented well, prospects receive persona-specific content dripped to them in reasonable intervals. If the content mix is right,…
The Five Fundamentals to Using LinkedIn
With over 332 million users worldwide, LinkedIn is easily one of the most powerful social media platform on the planet. However, I’m often surprised to hear that many companies fail…
Cut Through the Complexity of Selling Your Company
You're a 30-something entrepreneur who has toiled long hours over the last five years with a dedicated group of software engineers, designers and marketing people to create the next mega app.…
How to Properly Display UGC from Instagram and Twitter
Do you know the best practices for displaying User Generated Content from Instagram & Twitter on your website? User generated content is always a valuable asset for your brand to…
How Business Website Quotes Should Work?
How much do business cards cost? How much do you have to pay for a computer? Or a phone? How about office space? How much does it cost to rent…
6 Secrets to Writing a Better Brand Positioning Statement
A brand positioning statement is a concise version of your mission or vision statement. Sound intimidating? Well, they shouldn’t be. They are actually pretty simple to construct. These read, “I…
Why You Should be Using Product Listing Ads Right Now
Comparison shopping sites like PriceGrabber, Nextag, and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. These sites are…
Why Creating an Active Online Community Starts With Choosing the Right Topic
So, you want to create an online community. That’s great! Whether you’re a company interested in providing a space for your customers to collaborate, an organization interested in uniting your…
The Road to Customer Frustration is Paved with Good Intentions
One of my mother’s favorite expressions was “the road to hell is paved with good intentions.” This well-worn phrase allows us to examine what we’re really doing, and not just…
How To Stop Feeling Overwhelmed
A common theme among people starting out with their own online business is the problem of overwhelm, I have certainly been there myself. You can find your head spinning with…
LinkedIn Blogging Has Relatively Low Take-up
A year ago LinkedIn provided the ability for members to publish content directly on the site. The idea was that LinkedIn members could write articles or blog posts and have…
