Mannequin Madness
Judi Townsend is a lively, vibrant and gregarious presence, unusual since her business and passion involves working with “stiffs and dummies” all day. Townsend is the owner of Oakland, Calif.-based…
How to Plan a Killer Conference
Conferences are excellent opportunities to network with like minded people in your industry, and they can be important sales tools as well. Even independent conferences serve the purpose of gathering…
What Has Motive Got To Do With Customer Loyalty?
More than once and by more than one ‘customer guru’ I have been accused of bringing moral considerations into an arena where moral considerations do not belong. Which arena is…
To Boost Your Business Treat Employees as Well as Your Customers
How well are employees treated in your small business? Are employees treated as well as your customers are treated?And, are all employees treated well, or are some employees treated better…
Hiring Seniors
As the U.S. economy heats up and successful companies consider expansion and new hiring, competition for reliable, experienced and skilled employees will grow more intense, labor market experts predict. They…
Digital Dialtone – Email and Messaging
Today’s discussion on the Digital Dialtone will focus on the old and new, and how both can be successfully weaved into your Digital Marketing strategy. Email is the original electronic…
4 Ways to Mount a Cyber Defense in Light of the U.S. Military’s Social-Media Hack
This week’s hijacking of several social-media accounts run by U.S. Military Central Command underscores a powerful message: Just because it wasn’t data or computer networks that were attacked doesn’t mean…
Why Visiting Global Prospects the Old-Fashioned Way Is a Golden Strategy
You probably know the sounds all too well – the beeping and bubbling of the Skype ringtone or the minimal, repetitive call of Google Hangout. For business leaders who need…
What This Year’s ‘Best Picture’ Nominees Can Teach Us About Achieving Greatness
This year’s Oscar nominations were announced today, including the Academy’s eight picks for best picture. Though they tackled a wide range of themes, many of these films offered critical lessons…
Leading Change as the New Norm – The Priority Leadership Attribute for 2015
“Things that should happen don’t and things that don’t happen that should”. Donald Winnicott talking about the early infant development that requires external environmental influences (support, collaboration, nurturing etc) to…
Why Every Company Needs a ‘Hack, Deploy, Scale’ Business Model
What do you think of when you envision Silicon Valley? Garages filled with young people feverishly coding the next disruption? Exorbitant corporate campuses with free gummies, nap pods and parking…
Ask the Right Questions About Your Data to Build Business Value
Financier Bernard Baruch once said, “Millions saw the apple fall, but Newton was the one who asked why.”Let that quote inspire you to stop and think about how important asking…
