Watch Your Tone: The Importance Of Voice In Newsletter Communications
When you hear someone talk about “tone” as it pertains to writing, you might flash back to eighth grade English class and whimper a little. And I get that. Tone…
60 Second CEO: Jay Shapiro of AppMakr
Ken Rutkowski of Business Rockstars rapid fire interviews entrepreneurial CEOs in one minute for the series The 60 Second CEO. Here’s Jay Shapiro, CEO of AppMakr. KR: How many hours…
4 LinkedIn Marketing Strategies To Return Better Conversions
LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady…
14 Social Media Disasters That Could Strike Your Businesses
There are at least 14 ways that small businesses could become ensnared by social networking. How many can you name? Knowing what all of these nightmares are means knowing how to…
Is Your Business Prepared to Handle an Unexpected Emergency?
The unexpected, by definition, can come at any time. And no business is bulletproof. If you’re unprepared, the unexpected can be your business’s greatest vulnerability.A natural disaster such as a hurricane,…
Three Essential Steps to B2B Lead Gen Success in 2015
In 2015, the popularity of email marketing will continue to rise. Email is indisputably the number one channel of choice for marketers worldwide, with a recent survey reporting that 60% of…
4 Social Media Commandments For 2015 (And Beyond)
Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Those likely include…
5 Ways to Encourage BYOD and Keep Your Company Data Secure
Technology never stops moving. Last month's devices, never mind last year’s, can quickly become old news, to be replaced by a plethora of new, increasingly productive devices. While buying a new device,…
Samsung Wants To Acquire BlackBerry For $7.5 Billion
According to Reuters, Samsung wants to acquire BlackBerry Ltd for $7.5 billion. Executives from both companies met last week to discuss the deal. Selling BlackBerry isn’t exactly a new topic.…
Risk of early adopters: A Business Rockstars Minute
In this Business Rockstars Minute, Ken Rutkowski shows off his Google Glass as an example of the risk of being an early adopter and talks about the pros and cons…
A Quick Guide To Display Advertising
We talk a lot about search advertising here on eZanga articles, but what about display advertising? Is it a good choice for your company? Allow me to answer these questions…
5 Ways Small Companies Can Out-Innovate Big Corporations
Developing innovative ideas is a critical activity for growing companies of all sizes. But leaders of many small companies believe innovation is just for big companies that employ scientists and have…
