6 Ways to Become an Industry Leader
Building a brand is best achieved by developing a reputation in the community for having expert knowledge within your industry niche. While everyone wants to have their brand become an…
Of Robots and Men
This week Las Vegas once again played host for CES, the Consumer Electronics Show. Bloomberg’s Sam Grobart visited the show and was a little disappointed in the robots that were…
3 Lessons From the Company That Went From Struggling to $1.2B IPO in 7 Years
Lending Club started its online peer-to-peer lending platform in 2007, which seemed like a great time for a financial tech startup to get its legs. That is until less than a…
4 Ways to Attract Sophisticated Franchisees to Grow Your Business
Signing up quality franchisees is essential for building a franchise business. The franchisee-recruitment process needs to be the most systematic and well-planned facet of a franchisor’s business plan.Enlisting the wrong…
An Eye on Design Trends for 2015
Web design is a fast-paced world, new trends come, blazing bright, and then are quickly left behind in the space of one or two years. Companies want to keep up…
5 Useful Resources For Web Developers
Web development has come a long way since the days of just writing in HTML. Because of the advances in HTML, CSS, PHP and other programming languages, the use of…
5 Pitfalls Employers Should Avoid During the Hiring Process
On average, hiring a new employee requires four hours of face-to-face meetings and, at best, an hour or two of testing, paperwork, contacting references and running background checks. Bringing on…
Crap Content Is Dead. Long Live Quality!
First, the good news: 2015 is the year content marketing will claim its rightful place in the marketing mainstream. So if you’ve been reading this blog and following my advice,…
Follow These 5 Steps to Figure Out If Your Business Idea Has Legs
Every successful business begins with a good idea, but coming up with the right one to launch your startup can be a struggle.Once you arrive at something, however, it can…
5 Brands Creating Buzz with Online Video
The digital consumer’s universe revolves around communities. From voicing opinions and reviewing products to playing games and bookmarking favorites to sharing photos and watching videos, there are an infinite number…
Are You Afraid of Clicking “Publish”?
Frequently during my corporate training sessions, or when I’m working with clients one-on-one, I’ll hear someone say: Why should I publish my own content? Hasn’t it all been said before?…
Monetate Predicts Mobile, Social Channels As Major Ecommerce Revenue Drivers in 2015
Mobile Finally Takes Off Cyber Week 2014 – the holiday shopping season comprising Black Friday through Cyber Monday – saw mobile truly take off, with mobile purchases increasing 45 percent…
