5 Key Questions to Ask Before Launching a Social Media Campaign
The end of 2014 is rapidly approaching and the start of a new year can mean big changes for businesses. The new year can set new goals, new business objectives…
It’s Easy to Spy on Your Competitors Conveniently and for Free.
What are your competitors up to? Are you beating them when it comes to Google results, or are you facing an uphill battle?In your AdWords account you can find out not…
Grammar Hammer: 5 Ways to Be a Better Blogger in 2015
Every New Year I make a list of things I resolve to do “more” or “less” of. This year, I’ve decided to focus those resolutions on enhancing my blogging skills.…
Marketing Dos and Don’ts from Celebrity Apprentice Episodes 4 & 5
Last night’s Celebrity Apprentice was a little marketing-thin for my liking, but hopefully I can pull out a few things that may help your small business. There were two back-to-back…
Reverse a Pattern of Poor Sales With Speech Analytics
Customer relationship management is one of the hottest areas in sales management.Gartner projected this market will reach $36.5 billion by 2017. But despite the massive growth in this space, business owners and…
Here Are the Best Months, Days and Times to Publish YouTube Videos
Attention YouTube content creators: If you want to maximize audiences, take a cue from primetime television. Viewership tends to be at peak on the site during weekday evenings, according to…
Marketing Yourself with a Website
Why would you ever want to market yourself? I can think of a few reasons. Maybe you want to get a job. Maybe you want to sign a client. Maybe…
Culture, or Defining How Things Get Done, Is Passed Down Through Stories
Supreme Court Justice Potter Stewart famously said of pornography, “It’s hard to define, but I know it when I see it.” In the same way, a great corporate culture can…
A Blueprint for a Killer Product Launch (Infographic)
Seventy-two percent of all new products fail to meet revenue targets, according to a global pricing study released in September by Simon-Kutcher & Partners and the Independent Professional Pricing Society. When…
Right Data at the Right Time to the Right People
Today I was travelling from Bangalore to Mumbai on an airline. I had a upgrade voucher that I used and got upgraded to Business Class. As soon as the flight…
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
My team and I were busy last year with Facebook. We created and managed 2,652 Facebook ad campaigns in 2014, each with an an average of one to 12 ad sets…
Three Reasons You Need a Service Renewals Team
When it comes time to meet your sales quota, do you have one tried-and-true method that helps you make your numbers month after month and year after year? If you…
