Pitch Perfect: 4 Steps to Capture the Media’s Attention
Scary fact: The vast majority of pitches received by editors and producers end up in the virtual trash can – tough odds if you’re trying to DIY your own PR.But…
How to Market Your Book Yourself the Right Way
Start Marketing First This may sound counter-intuitive, but hang with me for a minute, and this will make sense. Start connecting with your potential readers long before you plan on…
Why This Hotel Chain Is No. 1 on Entrepreneur’s Franchise 500 List
When Mitch Patel gets together with other hotel franchisees at investment conferences, they inevitably start talking in hypotheticals. “Someone always asks, ‘If you had a vacant piece of land and could choose any…
5 Lessons in Content from Back to the Future 2
It’s 2015, the year of Marty McFly’s fateful leap into the future. And while hoverboards and trash-powered cars may still be a ways off, there is still much to be learned…
Small Business Owners Ended the Year Happy
Small business owners ended 2014 on a happy and healthy note, according to an online survey conducted in December. A poll of more than 1,100 members of Manta.com, the small…
The Future Of Content Marketing Looks Like This
Here’s the thing about the future: it’s a lot closer than you think. This statement rings even truer at the end of every year when we hear colleagues say “where…
Facebook Now Posting Amber Alerts to Users’ News Feeds
Once again, Facebook is harnessing its chorus of more than 1.35 billion active monthly users for a greater good.In collaboration with the National Center for Missing and Exploited Children (NCMEC),…
What Are You Willing to Give Up to Get Innovation?
Most descriptions of innovation end up in overreaching hyperbole: groundbreaking, disruptive, radical. This shouldn’t surprise anyone because innovation is basically a type of positive deviance, a form of useful novelty.…
7 Essential Elements That Every Call-to-Action Needs
In the blog I posted yesterday, I described the different functions of CTAs and where they might be placed on the web. To quickly recap, CTA stands for Call-to-Action, and it…
I Am Expecting to See Results like this in 2015…
…and I am extremely happy with the way 2015 is starting out. Overall activity is up with respect to client sales and new accounts in 2015. Getting off to a…
How Much Time Should You Devote to Starting Your Business?
In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first…
11 Social Media Habits That Can Kill Your Career
It may seem obvious, but it needs to be said. Your social media presence can either help your career or hurt it. Employers often check the social media presence of…
