Free Articles and Tips for Small Business

These 4 Case Studies Explain Why A Data Driven Approach For Digital Businesses Is A Must

By Radhika Sivadi January 13, 2015

“You can’t manage what you don’t measure,” W. Edwards Deming and Peter Drucker. When your initiatives are backed by data, they become more predictable, leading to better planning and growth…

5 Marketing Requirements for Luxury Customer Engagement in 2015

By Radhika Sivadi January 13, 2015

In 2015, the biggest challenge for luxury marketers will be to gain a much better understanding of what customers expect in terms of significantly improved customer experiences. Luxury Shopper In…

Tips on Successfully Using Big Data

By Radhika Sivadi January 13, 2015

Big data is a common term for the collection of data from a company’s internal and external sources which allows marketers to make generalizations and predict upcoming trends in their…

Why it Pays to Stay Connected to Your College Alumni Group

By Radhika Sivadi January 13, 2015

Last year, I accepted a role on my alma mater’s (Winona State University’s) alumni board. I did it for a few reasons: 1) To give back, plain and simple, 2)…

In Japan, stylish eyewear tracks tiredness and posture

By Radhika Sivadi January 13, 2015

Add / Remove Regular readers of Springwise may have noticed an abundance of products, services and campaigns targeting the tired and weary customer. Both the Bye Bye Red Eye campaign…

3 Key Questions You Must Answer When Hiring Salespeople

By Radhika Sivadi January 13, 2015

In his book No B.S. Ruthless Management of People & Profits, business coach and consultant Dan S. Kennedy presents a straightforward assessment of the real relationship between employers and their…

8 Web Design Trends for 2015

By Radhika Sivadi January 13, 2015

Website and landing page design is constantly evolving. It’s important to keep up with new trends to ensure your website stays relevant and appealing to visitors. We’ve all seen disastrously…

Building Community With Corey Blake, President of Round Table Companies

By Radhika Sivadi January 13, 2015

Working in Los Angeles for a decade, Corey Michael Blake was the face and voice behind a dozen Fortune 500 and Fortune 100 brands as a commercial and voiceover actor…

How To Integrate Direct Mail Marketing For Small Business In The Digital Era

By Radhika Sivadi January 13, 2015

Business mailing lists still rank among the most customizable and therefore most effective methods for messaging an audience of potential customers. Direct mail may not necessarily be the cheapest,…

The Human Element: A Marketing Essential

By Radhika Sivadi January 13, 2015

We are living in the era of the consumer. An era where all customers have the power to voice their opinions, and for these opinions to be spread like wildfire.…

Facebook Adds Amber Alerts To Its Notifications

By Radhika Sivadi January 13, 2015

You may appreciate the newest feature being rolled out by Facebook: Amber Alerts. The social media giant announced Tuesday that it would join the efforts to help find missing children…

The Ultimate Business Communication Services to Rule in 2015

By Radhika Sivadi January 13, 2015

Your enterprise can be enormously enhanced in 2015 by sharpening your focus on innovative business communication services. The key to meeting your business goals is to improve your use of…

What Else Can You Do With Your Hosting Service?

These 4 Case Studies Explain Why A Data Driven Approach For Digital Businesses Is A Must

5 Marketing Requirements for Luxury Customer Engagement in 2015

Tips on Successfully Using Big Data

Why it Pays to Stay Connected to Your College Alumni Group

In Japan, stylish eyewear tracks tiredness and posture

3 Key Questions You Must Answer When Hiring Salespeople

8 Web Design Trends for 2015

Building Community With Corey Blake, President of Round Table Companies

How To Integrate Direct Mail Marketing For Small Business In The Digital Era

The Human Element: A Marketing Essential

Facebook Adds Amber Alerts To Its Notifications

The Ultimate Business Communication Services to Rule in 2015

Why Your Business Emails Go to Spam (and the 20-Minute Fix)

Answer Pages That Win: The Small Business FAQ Template That Brings Leads

How to Get Your Business Cited in Google’s Artificial Intelligence Answers