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The 2 Whys of Business Blogging
Imagine for a moment that you want to make a shirt. So you go to the fabric store and buy some fabric…
Promote Discovery with these Email Marketing Ideas from TripAdvisor
Fresh email marketing ideas are few and far between. Unless you really stop and think about what you’re reading, it’s easy to…
10 Things You and Your Web Designer Should Know About Each Other
When you’re working on getting a website built for your company or organization, it is all too easy to just let the…
Creating Killer Marketing Messages That Work
With attention spans waning and strong competition, clear and concise marketing messages are needed to cut through the noise and spark interest…
Foolproof Tips for Setting Your Prices
I see you over there. Plotting your Next Big Thing. Crafting a launch strategy. Gearing up to have a rate increase chat…
PPC Agency Questions You Need to Ask to Avoid Failure
So you’re taking the big step and hiring an agency to manage your paid search marketing campaigns (or, you’re replacing a lousy…
Why Should You Import Goods for Your SME?
If you’re looking to import goods from overseas suppliers but are unsure whether it’s worthwhile taking the plunge, then it’s important that…
7 Questions to Help Determine If You Need a Website Redesign
Most marketers have an intuition when it’s time to give their website a makeover. The reason could be as simple as its…
Crowdfunding or a Small-Business Loan: What’s Best for Your Company?
The crowdfunding site Kickstarter might be best known for funding films, games and products – like Pebble, the Palo Alto-based smartwatch whose…
This Idiot’s Guide to Clickbait
Not long ago I installed the Downworthy plugin in my browser. It “translates” those hyperbolic, viral, clickbaity headlines you see on about…
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