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What Nomophobia Means for Marketers
Reports vary, but figures suggest that anywhere from 15-30% of people worry that they are addicted to their mobile phones. With the…
Smartphones Roundup: The Good, The Bad and The Ugly
There’s a lot of noise in the smartphone market, and not just when it comes to ringtones. Samsung is dumping millions on…
How to Use LinkedIn Showcase Pages to Connect With Your Audiences
You understand that social media marketing is important—and that LinkedIn is a great way for professional services providers to connect with prospects.…
How Do You Write a Business Blog? A Quick Start Guide
You’ve finally gotten the A-OK to move ahead with writing a corporate blog. Congrats! That is an awesome first step to inbound…
How to Launch Your Brand on Social Media
Create a Plan You need to integrate your social media efforts into your company’s overall communications plan. Having a solid social strategy…
The Anatomy of a Successful Inbound Marketing Campaign
Have you ever wondered what goes into building a really effective inbound marketing campaign? I’m not talking about a campaign that results…
Join our LIVE Twitter Chat on Small Business Loans with Sam Hodges, Co-Founder of Funding Circle
Join us on Thursday, August 13th at 12:30PM PST/3:30PM EST for a LIVE Twitter chat with Sam Hodges, the Co-Founder of Funding…
The Most Important Customer Service KPI You Might Not Be Measuring
Great cheese comes from happy cows. Happy cows come from California. Real California cheese. It was a marketing campaign that had a…
Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and…
Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of…
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