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The Throwback Theory: Nostalgic Marketing At Its Best
Why exactly does the past look so good to so many of us? It’s not because it was perfect or even better…
Marketing To The Empowered B2B Buyer Is Impacting B2B Marketers
We’ve come from a world where our audience was addressable through a mass effort, rather than the precise pinpointed effort that we…
6 Pinterest Mistakes You Do Not Want To Make If You Want A Big Audience
Pinterest is a unique social network in its design and usability. Many brands such as Nordstrom Rack have accumulated millions of followers…
Avoid Frustration With Outsourced Technology Vendor Management
For IT Directors at organizations over 25 users, outsourcing IT support is an easy decision. But what many IT Directors don’t realize…
For Summer Marketing, There’s No Place Like Home
If spring’s the time for cleaning, summer’s the time for home improvement. Every summer, people begin to think about updating and upgrading…
Keep Track of Your Social Media Progress
Businesses worldwide have adopted social media marketing as part of their overall marketing strategy. Whether they are posting to Twitter, Facebook, Google+,…
Content Marketing: Surprising Stats About Mobile Content
This month is all about the trends that are shaping the future of the content marketing world. This week, we’re focusing on…
The Smithsonian and Kickstarter Partner Up to Preserve Neil Armstrong’s Spacesuit
A bunch of small donations is proving one giant leap for the Smithsonian. Last week, the museum partnered with Kickstarter to launch…
Ditch Your Drab Content And Give Readers What They Want
Companies often reach out to us frustrated, feeling like they are spinning their wheels and not getting anywhere with their current content…
10 Luxury TVs That Cost More Than a New Car
If money was no concern, how much would you spend on a TV? Here at SpecOut, we can help answer that question…
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