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Measuring Performance Is Easy Once You Find Your “Zoom Levels”
In many ways, measuring performance is simple. You are either getting it done or you’re not. If you’re a salesperson, you are…
6 Top Tips for Website Conversion and Driving Traffic
After reading a great article from Simon Kemp on We Are Social along with a recent article from Jeff Bullas, I noticed…
What ABC’s ‘Mistresses’ Taught Us About Branding Yourself by Finding Your ‘Thing’
On ABC’s Mistresses, Harry, a chef at a top L.A. restaurant finds himself in hot water when he gets too friendly with…
5 Tested Steps to Create a Female Friendly Workplace
I don’t have to talk about the advantages of creating a gender diverse workplace anymore. I’ve done that in many previous articles…
Context is King for Building Stronger Customer Relationships
For many years we’ve been hearing that content is king. “Content marketing” is all we need to educate, inform and keep our…
When Choosing a Marketing Agency, Choose Authenticity First
How to Select An Agency to Represent Your Human Side In an increasingly connected, techno-centric world, it is possible to interact with…
React: Twitter Is Using Copyright Law To Extinguish Stolen ‘Fire Tweets’
In 2003, a photo of Barbra Streisand’s million-dollar mansion appeared on Pictopia.com, in a publicly available collection of 12,000 California coastline photographs.…
The Definition of Customer Service
Just the other day I was asked for the definition of customer service. In the context of our conversation I stated that…
One-Tailed vs Two-Tailed Tests (Does It Matter?)
There’s a lot of controversy around one-tailed vs two-tailed testing. Articles like this lambast the shortcomings of one-tailed testing, saying that “unsophisticated…
15 Essential Content Creation Apps You Need Right Now
Writing is your drawcard. It’s the number one tool you have at your fingertips for marketing an online business. So it needs…
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