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Practical guides for small business owners, newest first.

Simple Recipe for an Entrepreneur’s Success
To achieve success as an entrepreneur, it takes Ambition, Commitment, a Plan, and a Product people will pay for. If you have…

What Is Customer-Centric Web Design?
Do you know what makes a good website? Maybe you have an idea that your website should be eye-popping, with stunning images…

4 Ways to Keep Your Original Startup Mission in Sight
Julia Haines’ article “The Ritual of Lean” recently got me thinking about how all the buzzwords, rituals and competition surrounding startups (or perceived…

12 Resume Tips to Snag Your Dream Job
“Life isn’t about finding yourself. Life is about creating yourself.”– George Bernhard Shaw, author Employers look for someone who offers the “whole…

5 Tips For Building Better Mobile CTAs
Getting someone to do something is hard. Think about it. How often do you do something? Especially when you don’t have to…

5 Ways to Improve Your Influencer Marketing
Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer…

Recruiting Top Millennial Talent: Marriott’s Secret Weapon
For organizations striving to attract quality talent and retain potential leaders, onboarding new hires has taken on mission-critical importance. This is particularly…

Journey Maps: “Binding Agent” for Mergers and Acquisitions
Has your company made an acquisition, been acquired, or merged with another company? Did you know that journey maps can help you…









