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Apple Watch Apps Help Brands Serve as Coaches and Concierges
The nascent wearables category is giving brands opportunity to morph into coaches and concierges. Coaches are brands like Nike and healthcare firms…

5 Important Lessons in Empathetic Leadership
When a devastating magnitude 7.9 earthquake hit Sichuan, China in May 2008, my late father Dr. Rongxiang Xu was the first person…

Radio station only plays on New York’s Williamsburg Bridge
Add / Remove As every runner or cyclist knows, upbeat, motivational music can be essential to getting through the most challenging moments…

How to Brand Yourself through Mobile without an App
Building a personal brand online is a multi-channel effort. It is not enough to just have a website, or just be on…

Are you an imposter? A Business Rockstars Minute
Confidence and faith in your ability is a valuable trait for any bsuiness person. And especially so for entrepreneurs. But how real…

How To Spot A Success Story Years In Advance
As a child prodigy, Mark Zuckerberg, most of his time was spent with computers and creating software. He learned the ATARI 2600…

The New Editor’s Guide to Newsroom Management
Congratulations! Since you’re reading this post, chances are you’re a new manager. Perhaps you’re taking an editorial position on your student media…

ISO 9001 Awareness Training Material: How to Create It, What it Should Contain
When you are implementing ISO 9001, it is critical that everyone knows what you are doing and why. ISO 9001 may start…

We Love Listicles, But Do They Make Good Ad Copy?
Origin of the word: List + (art)icle.Are listicles worthy of advertising? It’s a question that needs to be asked simply because they…









