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Microsite Marketing: Is It Right For Your Brand?
A microsite or mini-site is a stand-alone website that rose in popularity as a marketing tool in the mid-1990s with the growth…
Earning the Right to Promote Using Content Marketing
Content marketing can be incredibly effective at strengthening your brand, but it is not a promotional tool. Simply blasting out promotional messaging…
Put The Phone Down – I’m Not Ready
No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. I love technology, marketing automation,…
4 Things You Need To Know About Programmatic Buying In 2015
Programmatic provides highly targeted ads without the labor-intensive tasks in order for brands to have seamless, effective, and efficient ads. In the…
Avoid Sales Extinction: A 20-Day Plan For Sales Pros Over 40
Attention sales pros over 40: If your first CRM was a metal box with cardboard date/alphabet dividers like mine was, or if…
4 Benefits Of Using Your Smartphone To Run Your Email Marketing
There’s no denying that devices like smartphones can make your life easier. They can help you stay in-touch with the people you…
“I Woke Up With No Pants”: The True Objectives Of Entrepreneurship
No pants. I couldn’t believe it. I had flown to San Francisco to attend a pitch competition hosted by Plug and Play Tech…
How to Sky Rocket Your Leads with Social Prospecting
How to Sky Rocket Your Leads with Social Prospecting 72% of marketers say social content has helped them close deals (Brafton). And…
Publish or Perish! How Content Marketing Can Save You
The “Publish or Perish” admonition has been associated with the requirement of those in academia to publish scholarly works. Scholars who publish…
10 SEO Mistakes That Will Hurt Your Blog’s Search Ranking
Millions of blog posts are being written every day for various blogs across the web. One of the obvious facts that new…
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