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Practical guides for small business owners, newest first.
Keep Your Customer Experience in Tune
Business Policies & Rules Not that long ago I wrote about how some companies create bad rules that are based on a…
The 5 Step Marketing Research Process
Did you know that since marketing research can get expensive it is one of the first things people cut from their marketing…
Why Creating Epic Content May Not Do You Any Good
Are you creating epic content? If you are, how do you know? And if you aren’t, why? What does EPIC content even…
Where Are They Now?: Tailor Brands
Add / Remove An integral part of every entrepreneurs’ journey to building their business is branding. How your brand is perceived at…
Are Standard Equity Stakes in Spinoffs Misguided?
Most academic institutions take equity in lieu of cash when they license their technologies to startup companies. The university pays the patent…
3 Signs Your Site Needs An SEO Check
SEO is one of the biggest gray areas in marketing today. On the one hand, we know that we need to take…
Time To Declare Your CAREER Independence?
Since I wrote this on the Fourth of July I got to thinking about the whole concept of independence, and specifically, about the…
Startup Success Depends on Your Leadership Skills
A business often starts when one person sees something that can be done better. They think to themselves: “It seems silly that…
App helps paralyzed stroke victims communicate emotions
Add / Remove Every year, 15 million people suffer from strokes and over 5 million are left permanently disabled. Often victims lose…
Solar powered toilet sends self-diagnosis through mobile app
Add / Remove Four and a half billion people still lack access to adequate sanitation in the developing world, which contributes to…
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