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4 Examples of CTAs that Will Make You Want to Click
Calls-to-action (CTAs) are an integral piece of every marketing campaign. And a well-designed and placed CTA is key in getting your audience to…

Building Your Team With Diversity In Mind
When building out a team, a new division or staffing your company in general, it’s of course important to focus on skills,…

What Animated Sharks Can Teach Us About Explainers
In honor of Shark Week (and a love of all things animated), we picked our favorite animated sharks—the trio from Finding Nemo—to…

How Two NYC Performers are making a Career Out of Musical Improv
I recently had the pleasure to sit down with Evan Kaufman and Rebecca Vigil whose popular musical improv show “Your Love, Our…

Why You Should Keep Your Personal and Professional Finances Separate
Some entrepreneurs pour everything they have into their business: their home equity, life savings and untold amounts of blood, sweat and tears. From…

Shake Shack Shares Too Rich for Wall Street’s Taste Buds
Shake Shack’s hearty burgers and fries continue to hit the spot with diners. But the company’s shares are struggling to remain a…

In Russia, holograms of disabled drivers guard their parking spaces
Add / Remove Disabled parking spots are only useful if other drivers resist the urge to use them. We recently wrote about…

3 Ways to Use Data Science to Improve Company Sales
Data science is one of the biggest trends in business. For many teams, however, the concept remains a black box. Positioned at…








