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Don’t Focus All Your SEO Efforts On One Page
One of the biggest mistakes I see companies and websites make these days is trying to focus all their backlinking efforts on…
Social Media is Not Enough: Why Every Small Business Needs a (Good) Website
About a year ago I had lunch with an acquaintance who runs a successful clothing business, on Facebook. At one point in…
12 Types of Content for Student Media to Share Socially
You know that news agencies should use social media actively and strategically to connect with their audiences. But review a few media…
10 Tips to Grow Your Instagram Account (The Awesome Organic Way)
Instagram has been gaining some serious traction in the last few months. Businesses are all heading there, and all the younger eyes…
Facebook Is Changing The Way They Measure Cost-Per-Click
Cost-per-click (CPC) on Facebook is getting an update. CPC is manually set to a maximum bid for clicks, a suggested bid range…
How To Become A Marketing Genius
Genius is 1% Inspiration and 99% Perspiration. When it comes to marketing Thomas Edison got it right. The Myth of Marketing There…
How to Use Data to Expand Into New Markets
The mass proliferation of data has given marketers the opportunity to better understand their prospects and make smarter decisions about market discovery.…
6 Strategies for Writing Great Text Messages to Customers
Text messaging isn’t just for pushing parking meter reminders or announcing severe weather. Ahead-of-the-curve companies are using text for two-way communication with…
10 Creative Ways To Drive Engagement With Your Online Store
Getting your visitors and customers to engage with your brand can be difficult. Engagement involves three different aspects. First, you must provide…
Google Continues To Attack Low Quality Content With Phantom Update
It’s harder than ever to be a content producer after Google’s “Phantom Update.” A tweak to the search algorithm changed the way…
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