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The Most Important Marketing Stats of 2015 (So Far)
Marketers live and die by the numbers. Data helps them plan campaigns, measure success, and make business decisions. With 2015 already half…
Grow Your Franchise and Save Money By Taking Training Online
If you’ve built a successful business, you may be considering (or have already started) franchising as a way to grow and expand…
Lessons from the Shark Tank: 3 Qualities Investors Look for in Entrepreneurs
If you’re an entrepreneur with an idea that you’re passionate about, you will go to great lengths to make it a reality.…
The Relationship Between Inbound Marketing and Inbound Sales
The hottest buzzword in the “inbound” landscape these days is inbound sales. Inbound sales is a refinement of more traditional sales processes that…
Sharing Economy Earner? Don’t Over-share with the IRS
As a self-employed worker in the sharing economy, you might not consider yourself to be at the helm of a business. But…
Your Best Marketing Data Provider May Be Right Underneath Your Nose
Data is today’s marketing currency. We harvest it wherever we can – via paid, owned and earned media. And this harvesting is…
YEC Member Spotlight: Yaniv Masjedi, CMO, Nextiva
Yaniv Masjedi is vice president of marketing at Nextiva, a leading provider of cloud-based unified communication solutions headquartered in Scottsdale, Arizona. He manages…
B2B Sales – What is Your COI – Your Own Cost of Inaction?
Recently, I put two articles on my blog that have caused a lot of comments about how to sell to B2B prospects…
Interactive app lets constituents help balance their city’s budget
Add / Remove In this era of information, political spending and municipal budgets are still often shrouded in confusion and mystery. But…
7 Pro Tips for Increasing Your Content’s Shareability
Facebook users share billions of pieces of content every single day. So why does it feel like no matter how much you create,…
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