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The Secret to Connecting With Your Audience
All businesses are fundamentally about people. Maybe you don’t see your business that way, but I think you should. Let me explain why.…
Failure Is Not the End. It’s an Opportunity to Learn.
It was 1998. I walked into my first meeting with my now friend Bill Gross, the founder and CEO of Idealab. I was shown to…
How Growing Up With the Internet Made Millennials Different
Every generation has its unique defining characteristics, and the ways Gen X, Y and Z each use and interact with digital media…
What the Color of Your Logo Says About Your Company (Infographic)
If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers…
Reach More Customers Through Authority Marketing
A reputation for brands and businesses have traditionally been driven through word-of-mouth as authority and trust are established. This can explode your…
Should You License Your Product?
Q: What are the pros and cons of licensing my product instead of manufacturing and selling it myself? A: This is a dilemma…
Messaging system aims to connect users across generations
Add / Remove While today’s youngsters are growing up with a seemingly innate ability to use any new technology, the same devices…
Emulating Others on The Way to Business Success
I’m a huge believer in working long and hard. I don’t believe in luck. If you work hard, opportunities will come your way.…
App shows users only the news they have time for
Add / Remove The sheer amount of attention-grabbing headlines online at any one time can overwhelm even the most avid digital reader.…
Tapping this app will get corporate donors to help the homeless
Add / Remove When encountering a homeless person, it’s often hard to know the best way to help. While giving up some…
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