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Digital Marketing Tools That Work [Infographic]
So you’re thinking about changing things up or starting fresh with your digital marketing plan. A good starting point is by stepping…
The False Economy of Not Speaking to Experts
I was building up to a big weekend bike ride (my first 100-mile trek), so on Friday night I thought it would…
The Power of Certainty
We all know that we live in an amazingly uncertain world full of doubts and reservations. Questions and misgivings about all manner…
Two Quick Tips for Protecting Consumer Privacy in the “Space Age”
Pop culture and the media have been propagating consumer interest in the “space age” for years. Take, for example, the Jetsons –…
The Labor Shortage Myth
Crisis or confusion: is there really a shortage of skilled talent? Some business leaders, attempting to rationalize the difficulty to fill languishing…
4 Kinds of Job Hunters; Which are YOU?
IT’S BEEN SAID THAT, WHEN IT’S TIME TO TAKE ACTION OR ESTABLISH A POSITION ON IMPORTANT LIFE ISSUES, THERE ARE ESSENTIALLY FOUR GENERAL…
The Magic of New York for Startups
A few weeks ago, I was going out to dinner in New York City. As I waited for my friend to arrive…
Boost CTR and ROI with Geo-Targeting
How to Put Technology to Use to Drive Traffic and Conversions We all know these days it’s all about conversion rate optimization…
Social Media Advertising and the Millennial Mom
A decade ago, teenagers used social media to connect with their peers. Today, this same group is part of the Millennial generation…
KPIs: Metrics for Business Success
My last post, Cash Is King in Small Business, discussed the importance of cash and the potential pitfalls of focusing on sales…
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