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17 Experts Respond to Your Email Marketing 9-1-1
According to the Direct Marketing Association, each penny you invest in email marketing will eventually yield an ROI of 4300%, and Gigaom…
Take It Easy: One Platform at a Time
Small business owners have probably been hearing for some time now that they need to be on social media. However, they may…
5 Benefits to Hiring a Ghostblogger
By now, you’ve surely seen the statistics: More than 80 percent of consumers say they’re more likely to do business with a…
Keeping Your Personal Brand Professional In A Shark Fight
The higher you climb, the more fans you get. Subsequently, the higher you climb, the more people are there to point out…
What Satire Can Teach Us About Explainer Videos
On Monday, we used a segment from Last Week Tonight to explore how idea-holders can sometimes be unfairly chastised (in this case:…
4 Tips for Repurposing Nonprofit Newsletter Content
You put a lot of work into your newsletters. They don’t have to be a one-and-done! Here are four tips for repurposing…
6 Free Marketing Ideas For Your Small Business To Try Today
As someone who has spent the best part of their career working with small and medium-sized business and start-ups, I’ve never let…
Facebook Gives Three Tips for Mobile Marketing
In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential…
Make Your Customer’s Problems Your Own Problems
With companies like Amazon offering next day, or even same day delivery, it’s no wonder we have become so impatient when we…
Who Are Your Brand Ambassadors?
Who’s on your company’s social media team? Hopefully you’ve got some good content writers and strategists there in the office with you—or…
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