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Why Mobile Apps Are The New Loyalty Cards
“Loyalty” has always been something marketers – and businesses – care about. Why else do we tell each other (truthfully) that “it…
5 Reasons Why ‘Family’ and ‘Business’ Do Mix
Everyone has heard the countless old adages and horror stories about mixing family and business – including my mother. When I broke the news…
3 Common Leadership Mistakes That Make a Miserable Company Culture
We learn more from our mistakes than our successes, but an even better route is learning from someone else’s so we can…
What You Absolutely Need To Include In Your Online Business Listing
Grabbing the attention of local shoppers online is key to getting them through your shop doors. Having the right type of information…
8 Entrepreneurial Stars Share Their Secret Sauce to Success
Your road to success will be unique, but there are certain common themes that everyone must overcome to truly reach their business…
How to Write Case Studies for Maximum Impact
One of the most powerful ways to showcase your business’ value is through a case study. Case studies declare to the world…
How to Make Storytelling Your Business’s Competitive Advantage
Marketing often gets thrown on the back burner because it feels like time away from your business. You’re happiest when you’re talking…
Unconventional Wisdom – Crazy Marketing Campaigns That Actually Worked
We live in an age of information overload. Consumers are soaking up social media posts, articles, how-to videos, and pop ups at…
How Exceptional Companies Create High Performance Cultures
For years, as an employee of a variety of organizations ranging from small consulting firms to the US Army, I’ve been increasingly…
3 Valuable B2B Sales Metrics You Might Be Overlooking
No matter your industry, B2B sales are always a human-driven process. Even with new approaches to marketing automation and the growing use…
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