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That’s the Way You Do It
I don’t know for sure, but I’m willing to bet that my 14-year-old son Jonathan will never have a “real job.” Last…

Creating a Support Team You’d Want to Call
The impact a support team has on customer growth is no laughing matter. Forty-five percent of buyers claimed they will abandon an…

Ask the PR Expert: What’s a “Hook”?
The term “hook” is a great example of PR jargon that some people find confusing. When a client hires us to write…

The Voice’s Blake Shelton Spends Birthday Rescuing Stranded Man In Oklahoma Flood
You trust him with picking the best singer and you might just trust him with your life. A man stranded by the…

Packaging Design: Getting From the Shelf to the Checkout Line
A thirsty shopper approaches the refrigerated section of Whole Foods and faces about twenty different beverage options. She wants something healthy to…

Charlize Theron Split With Sean Penn Before Cannes Film Festival; Seen In Trailer For Dark Places
Charlize Theron and Sean Penn appeared more in love than ever, but just like that, the Mad Max: Fury Road actress stopped…

Scare Story: The Death of “Independent” eCommerce
No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself…

Effective B2B Marketing Requires an Integrated Approach
One of the many characteristics of modern B2B marketing is the sheer volume of options available. Today’s marketers are faced with an…

9 Ways to Spice Up Your Boring Blog
Feel like your blog is stale? Does it seem like you’re writing about similar topics all the time, or linking back to…










