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The Rise of the Content Marketer-Publisher Hybrid
Content Marketing. Should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing? Last week I took…
Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
Cash Is King In Small Business
In my last post titled Big Revenues for Small Businesses, we considered the need for an organized sales function to drive revenue…
Creating Open Lines Of Communication
We’ve all been there. You’ve been told that the organization believes in open lines of communication. The open lines where everyone can…
4 Lessons Microsoft’s Resurgence Can Teach Enterprise-Software Startups
No one is immune to complacency. A company may sit back to ride a wave of success, only to find some scrappy startup…
A CEO Whose Business Lets Him Sleep at Night
Scott Tannen stumbled on a business idea while helping his wife Missy shop for new bed linens. Curious about the truth behind…
Business Blogging and the Summertime Blues
What comes to mind when you think of summer? It’s the season of vacations, of lazy days by the pool, of cookouts…
5 Apps Archer Wants You To Know About Writing A Better Blog
Being a writer is a hard lot in life. It’s even harder when you’ve chosen to be a blogger extraordinaire. A blogger’s…
What My Father Taught Me About Getting Started in Entrepreneurship
When we think of the word “entrepreneur," images of iconic business leaders typically pop into our heads, such as Richard Branson, Mark Zuckerberg,…
Content Marketing And Marketing Automation Assets: Quality Or Just Quantity?
Marketers know that our contacts in all of our target communities are time-poor. This is due I believe, to the pre-recession reduction…
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