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5 Essentials for Creating a New Market Category
There are few professional experiences as exhilarating and inspiring as creating a new market category. There is no greater satisfaction than when customers…
Password Problems: How the Cardinals Hacked the Houston Astros’ Confidential Database
For yet another cautionary tale about the need to change one’s login information across one’s various online accounts, look no further than…
The Marketing Function: Jack of All Trades?
With the internet and social media opening up a new marketing dynamic, marketing function as it was is no longer valid –…
Want a New Website? You May Have to Put in a Lot of Work to Get One.
Three of Venture for America’s fellows – Mike Wilner, Taylor Sundali, and Matt Fulton – noticed that over 50 percent of small businesses don’t have…
Crisis & Reputation Management Top Financial Services Concerns
Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost…
Got an MBA? 5 Ways You Can (Still) Excel in a Tech Startup
Because I am a co-founder of a technology startup, people are often surprised when they learn that I have an MBA. Tech in…
How One Franchisee’s Product Idea Ended Up in All Locations
Brad Shellen says he and his wife, Marilu, were looking to reinvent themselves when they became Tropical Smoothie Café franchisees in 2010. Little…
Job Fair Frenzy: Preparing Your Resume to Remain Competitive
Job fairs can be a great place to network, get your resume out there, and see what types of job opportunities exist.…
The Quick And Dirty Guide To Using Social Media Images
Are the obligatory dimensions for social media images on each channel making you crazy? They’re sure making me nuts. I mean, social…
Marketing & Merchandising: Keep it Fresh and Organized
Is your content fresh? Is your marketing calendar organized? Fresh pages and offers help to make your site look modern, credible, and…
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