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9 Ways to Turn Content into Leads
You’ve undoubtedly heard the mantra “content is King.” Nowhere is this more true than in the world of B2B, where purchasing decisions…
17 Things That Belong in Your Editorial Planner
Another deadline passes. It’s been weeks since you published any new content, and now the thought of restarting the whole process feels…
Marilyn Monroe: Lessons in Cultural Fit & Diversity
Marilyn Monroe: a legacy that can teach us a lot about diversity and cultural fit Diversity persists as one of the hottest…
CXplained: What Does Omnichannel Mean?
How well do you know the difference between multichannel, multimodal, and omnichannel? In this three-part series, we’ve been explaining the definitions and…
How Content Marketing, Lead Gen, and Demand Gen Work Together
It seems that everywhere I go these days — client meetings, prospect meetings, networking groups — there is talk, but also confusion,…
Best and Worst Industries for Women to Work In
Today I’d like to take a look at how gender diversity plays out in different industries. Of course I have a good…
3 Tips to Establish Your Business As An Authority
Reach More Customers for Your Business Through Authority Marketing Word of mouth online is the main driver for a brand or business…
How To Plan Social Media Performance, Deliver ROI
In the first blog of this two-part series, I explained the ROI-driven steps that marketers should take when planning social media strategy.…
Don’t Be a Bore – 4 Simple Ways to Make Your Blog More Interactive
It seems like a vast majority of businesses that have an online presence these days have a blog and that’s a smart…
Have Courage; Have A Content Marketing Strategy
According to research from Hubspot and Smart Insights published in May this year, 71% of marketers in Europe are creating more content…
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