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Getting Your Small Business to Perform Like a Champion
It was a painful experience for me last week sitting in Madison Square Garden watching my favorite sports team the New York…

A Business Name vs. a Trademark: Do You Know the Difference?
As an entrepreneur, you understand the importance of protecting your business name. Think of the sales you might lose if another company…

The Power Of Imperfect Starts: How Good Do You Really Need To Be To Get Started?
When you have a goal — whether it’s starting a business or eating healthier or traveling the world — it’s easy to…

Why We Click: The Simple Psychology Behind Calls to Action
Modern marketers have certain overarching goals in common: Connect with the audience and move its members to take meaningful action. In the digital world, meaningful…

What To Do When Your Content Bombs
“My entire goal is to give more valuable, helpful, and remarkable content.” Ann Handley Like Marketing Profs Chief Content Officer Ann Handley,…

Getting Sales Coaching Right – Don’t Do Too Little, Too Late
Sales Coaching Sales leadership talks about it all the time. Sales consultants advocate it and sales managers say they would like to…

From Wall Street to Main Street: This Franchisee Is Generating Profits in a Whole New Way
Franchise Players is Entrepreneur’s Q&A interview column that puts the spotlight on franchisees. If you’re a franchisee with advice and tips to…

These Are the Countries — and Companies — With the Best Paternity Leave Policies
Sweden, which is currently experimenting with a 30-hour workweek in its second-biggest city of Gothenburg, is taking even greater strides to stabilize…

Poll: 1 in 4 Americans Supports Laws Restricting Human-Driven Cars
Never mind those occasional fender-benders, humans. Face it. Robots are better drivers than you because they don’t drive drunk, they don’t do…






