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The Role Of Emotions And Goals In B2B Buying Decisions
For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century,…

Entrepreneurs Jump on the Bitcoin Bandwagon
The media is covering it. Universities are studying it. The government is seeking to regulate it. And entrepreneurs are embracing it. Business…

8 Reasons Personalized Websites Are the Way of the Future
Out of the 100 billion searches conducted each month on Google, there is one thing in common of all searches – everyone…

6 Ways to Improve Customer Communications Today
Marketers are determined to get closer to and more knowledgeable about their customers. To keep up with our customers’ needs and aspirations,…

Creating a Positive Summer Intern Culture
The sun is out and our calendars are turned to June, which can only mean one thing… it’s summer intern season! While…

How a College Student Generated $100K for Her Company
The idea for my company, Headbands of Hope, came from a summer internship at a wish-granting organization for kids with life-threatening illnesses…

Companies Can Now ‘Test The Waters’ Before Pursuing a Mini-IPO
Rather than spending large sums of money to roll out a mini-IPO with hopes of raising up to $50 million, a company can…

Don’t Drink Enough Water? This Water Bottle Will Remind You.
Boom. I hit the floor. I’m lucky I didn’t hit my head. A month ago I fainted from dehydration. I was that…

Big Revenue for Small Businesses
In case you missed it, I just completed a series of posts that addressed Big Challenges for Small Business Owners. The three…









