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Practical guides for small business owners, newest first.
His Small Business Is on Top of New Top-Level Domains
Daniel Negari wasn’t even born yet when the first .com launched 30 years ago, but he’s the guy who gave birth to…
How To Land Your Dream Speaking Gig
I meet so many people who tell me that they dream about taking the TEDx stage. They long to be the keynote…
Your Business’s Competitors Extend Well Past Those With Similar Products
I’m going to stick my neck out here and make a bold statement: Most entrepreneurs and small-business owners look at their competition…
Your Brand’s Guardian Angel: Harnessing The Halo Effect
A consumer’s good experience with one product can cast a positive imageacross your entire brand. Known as the halo effect, it is important…
All the World Loves Social Media But Many Love Their Local Networks Best
One of the most interesting retail trends is mobile social commerce, in which consumers shop via social media networks on their smartphones. For…
6 Steps for Creating a Strong Company Culture
In his book Fueled by Failure, entrepreneur and philanthropist Jeremy Bloom shows readers how rebound and reprogram themselves after defeat and how…
Why Social Customer Service Is Crucial For Brand Development
In a world of technology and social media, customer interaction can either make or break your marketing strategy. Today, protecting your brand…
Serve Your Customers Custom Content With These 5 Steps
We all know content marketing is today’s de facto digital promotional strategy, but do you know just how big it is? According…
Lies They Tell In Business School
Anyone who has been to business school knows that there can be huge discrepancies between what’s taught in the classroom and what…
What Do USPS’s Canadian Pricing Changes Mean for U.S. Small Business? (Infographic)
Canada has always been a top destination for U.S. online sellers that want to test the waters of an international audience. Related: France’s Postal…
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