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Customers Do Not “Love” Your Brand
Brand experts love to tell us that we should aim to get people to “love” our brand. Indeed, they point out that…
Why It’s Time for Retailers to Embrace Online Returns
Retailers are finally beginning to realize that a good return policy is a critical step, not an afterthought, in the online path to purchase.…
This New Virtual Reality Headset Tracks Your Eye Movements
If the eyes are windows to your soul, then this virtual reality headset is one step closer to bringing your soul into…
Your Site Is Mobile-Friendly But You Are Not Seeing Results
In April, the goal of most marketing teams was to insure their company website was mobile-friendly. One item you may have overlooked…
Want to Get Ahead? Go on Vacation!
Feel always behind and that you’ll never get ahead? Do you wonder if all these delayed tasks, missed meetings and unkempt desk…
Don’t Make These 6 Small Business Plan Mistakes
Your business plan is a roadmap. Use it to steer your business away from the inevitable potholes and dead-ends. 1. You are only…
The CEO of Carl’s Jr. Doesn’t Care If You’re Offended by the Chain’s Sexy Ads
The CEO of Carl’s Jr. doesn’t care if you find the burger chain’s racy ads offensive. Well, he cares in one respect…
The Power of an Apt Apology
Former President Bill Clinton has made a lot of apologies. His most famous one was for his affair with Monica Lewinsky. He also…
Do People That “Just Want A Job” Make Good Hires?
Would you hire someone that “just wants a job”? Some hiring managers will suggest that candidates research the company and the position.…
Slow Tweets? 4 Reasons Your Social Media Needs THE FLASH Formula
Your social media could be faster – way faster. If you are enjoying the comic book superhero tsunami hitting TV and theaters, you know…
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