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The Innovator’s Storybook: Creativity and the Well-Told Tale
There are six irresistible words at the start of all major innovations: let me tell you a story. Behind every great change…
Track Everything You Send: A Business Rockstars Minute
In this Business Rockstars Minute from Ken Rutkowski, he talks about tracking everything you send. But he doesn’t mean using shipping tracking…
Is Love the Answer to the Disengagement Economy?
Gallup’s annual reports on employee engagement inform us that engaged employees give approximately 57% more effort and are 87% less likely to…
Tax Trouble? Avoid These 10 Common — and Costly — Mistakes.
Sound tax and accounting procedures are essential to growing a financially secure company. Unlike individual taxpayers, who habitually wait until April to…
In Today’s World, Only the Constant Marketer Survives
Today, thanks to mobile technology, we’re in the midst of the true marketing revolution. And it has nothing to do with mobile…
The Purpose of Content (It’s Not What You Think)
Long ago Peter Drucker, the father of business consulting, made a very profound observation that has been lost in the sands of…
3 Essential Tips for Marketing to Millennials
Millennials – young adults who are currently between ages 18 and 34 – wield $1.3 trillion in annual buying power. That’s certainly enough to…
Under Armour Pulls ‘Band of Ballers’ T-Shirt After Complaints
It is said that those who don’t know history are doomed to repeat it. Though this next lesson is not a well-known…
Nostalgia Marketing: What is It?
Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person…
Programmatic Advertising 101: An Overview
The world of 2015 calls for increased efficiency, technology, and automation in almost all industries and aspects of everyday life. The industry…
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