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Personal Blogging in PR Ain’t Dead — Not By a Long Shot
A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog…
What’s the New “Norm” for B2B Marketing?
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter…
Why You’re Working Late And How to Stop
Many business executives think content marketing is as simple as writing a few blog posts every week. The reality is that…
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite…
The Road To Push-Button Demand Marketing
You put $10,000 of demand gen fuel into your newly designed demand marketing engine and out pops $100,000 worth of new revenue. …
4 Reasons Why You Should Ditch ‘.com’ for Good
One of the first steps entrepreneurs take when jumping into startup life is setting up a company webiste. But then reality strikes: Most…
We Are All Shocked! — Shocked! — By the Tom Brady Cheating Scandal
So Tom Brady cheated. Big deal. People are so shocked that Tom Brady was found guilty of cheating during the Super Bowl…
YEC Member Spotlight: Peter Sena, Founder/Executive Creative Director at Digital Surgeons
Peter Sena is the founder and Executive Creative Director of Digital Surgeons, a digital-first creative agency with offices in New Haven, New…
How to Maintain Your First-to-Market Position in a Copycat World
Let’s face it: surreal moments in business can happen at the most unexpected times. But what I’ve discovered through the years is…
7 Signs You Need to Start Looking for Another Job After Your Employer Is Acquired
Quitting a job is a big decision for most individuals. While there are many reasons to quit it can sometimes be difficult to identify…
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