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Business In His Blood: 18-Year-Old Creates the World’s Healthiest Protein Bar
Some people have business in their blood. Six years ago, when Daniel Katz was 12, he got his first mobile phone –…
Does All Work and No Play Make Marketers Dull?
Look at the tweet, now look at me…look at the graphic…now, look at me. Why is the headline on this tweet by…
The Key to Rapid Scale? Authentic Core Values.
If you’re planning for big revenue growth, it’s time to start thinking about whether or not your company’s people are ready to…
The Good, the Bad, and the Future of Creative Collaboration
Innovators know that sharing isn’t just caring–it’s the only way to get by. Collaboration has recently emerged as the defining characteristic of…
Customers Will Be Loyal If Delight Is Built Into Your Product or Service
It’s April 14, 2015. You open up Google to run a search and notice a strange animated drawing where the search engine’s…
Prioritizing for Bacon (aka High ROI Tests) – in 1 Minute
Hi I’m Hudson Arnold, a Strategy Consultant at Optimizely. I want to share some thoughts on how to prioritize test ideas for…
How to Use VoC Insights from Employees & Customers to Improve Experiences
We are often asked what sources of VoC insights should be used to improve the company’s customer experience. And often, these insights…
22 SMB Industries Cashing in on Mobile Marketing [Infographic]
Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number…
How to Get More Clicks in Your Emails
Your email marketing seems to be working. You’re getting people to open your emails, and your readers appear to be interested in…
Sometimes Doing Nothing Is the Best Way to Move Forward
After his infamous rant at the 2009 VMA’s, Kanye West stayed surprisingly quiet for the rest of the year. Outside of an apology special with Jay…
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