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8 Features Your Media or IR Room Needs Right Now
When people seek official news about your company or organization, a media or investor relations room is often an important stop on…
5 Reasons Paying Down Debt Is a Critical First Step for New Entrepreneurs
If you’re planning to start a new business, paying down debt can be a critical first step in securing the success of…
5 Digital Advertising Strategies You Should Be Using
Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly…
Why Your Brand Should Invest In Mobile Video Advertising
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money.…
Assumptions – How They Create Career Sinkholes
Assumptions and the sinkholes they create Assumptions—we all make them when we manage our career! Of course, this company needs someone with…
3 Psychology Books to Change Your Mindset (and Your Business)
“A mind needs books as a sword needs a whetstone, if it is to keep its edge,“ says author George R.R. Martin…
Breaking Through Client Relationship Barriers
Sometimes you do great work with a client but struggle to broaden your relationships within that client’s organization. It’s a common problem…
Choose Your Own Adventure: How to Take Your Business to the Next Step
Is it possible to move forward in your business when you don’t know where it is you’re heading? Yes, I say. You…
Markdowns and Mavens: What Macy’s, Neiman and Guess Reveal About Price Wars
It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers…
Marketing Mother’s Day 2015
“Tradition” is the watchword again this year when it comes to gifts for Mom. Eighty-seven percent of consumers plan to celebrate Mother’s…
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