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How To Grow An Agency
Earlier this month, SHIFT celebrated its 12th Anniversary. Now that we’ve popped the champagne and cut the cake, it feels natural to…
A Crash Course in Google Search
Search Engine Advertising. Local SEO. Search Engine Marketing. Search Engine Results Page. PPC. Google Maps. What do all these terms mean, much…
Hiring to Win: 5 Common Hiring Mistakes You Never Want to Make
A poor hiring decision can leave its mark on your business. While monetary loss might be the first cost that comes to…
Asset Management: Why Hiring Is Better Than Buying
Although many people are of the opinion that purchasing is always far preferable to hiring, this is a view that ought to…
Instagram Marketing with User Generated Content
Instagram marketing lessons from the Empire State Building The Empire State Building is one of the most iconic structures in the New…
3 Easy Ways To Use Instagram’s Post Notification Feature For Your Brand
Instagram has released a new Post Notification feature that could be a vital tool for your brand to increase its engagement with…
You’ll Smile When You See How This Pizza Shop Owner Makes A Buck
After leaving his Wall Street career, 27-year-old Mason Wartman moved back to his hometown of Philadelphia to open a dollar pizza joint.…
Mobilegeddon Follow Up: SEO Implications of Google’s Lastest Update
It’s now been nearly two weeks since the release of “Mobilegeddon,” the major update to Google’s search algorithm that was released on…
What Small Business’ Need to Know about POS Systems
Point-of-sale (POS) systems are making headlines after four different POS providers suffered data breaches in the past year — exposing customer information…
Marketing Your Business: It Isn’t All About Facebook
Having a business development strategy that incorporates Facebook, and other social networks, in your small business marketing plan makes sense in our online world. However, having recognized the…
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