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Practical guides for small business owners, newest first.
Forget .com. Say Hello to: .bike, .app, .site — and Many More.
If you’re just starting to build an online presence for a new business or project, 2015 holds a great opportunity for small businesses…
CMOs Buy Into Content Marketing
If you look at the investment flowing into content marketing, it’s clear the promise of this space has moved well beyond setting…
Modern Marketing – How Can We Do It Better?
It’s been about a month since Oracle’s Modern Marketing Experience (#MME15) in Las Vegas and I’m still thinking about some the themes…
Is Your Marketing Style Compatible With Your Customers?
I had always thought that every person had their own leadership style — some are micromanagers, for example, while others are passionate…
Why File Design Patents? Modern Uses of a Classic Form of Intellectual Property.
The epic smartphone design patent battle – Apple v. Samsung – brought design patents out of the shadows and into the spotlight for the…
3 Signs Your Productivity Problems Are Linked to Poor Collaboration
Anyone who has worked on a project that involved leaders from multiple departments or functions knows how quickly progress and productivity can…
Modern Website Design Ignores Gestalt Psychology
Many modern website designs feature massive images and blocks of text. You have to scroll down to see each new piece of…
Critical Email Marketing Dos And Don’ts For Professional Services
Email marketing has proven to be an effective strategy for maintaining relationships with leads and encouraging clients to become repeat clients. However,…
3 Keys to Successfully Turning Your Passion Into Profit
In the ever-changing entrepreneurial space, it has become evident that passion is the constant driving force behind every successful business. Passion not…
The Top 5 Ways to Drive Customers Away
With customer experience, it generally takes more effort and expense to gain new customers than to retain existing ones. So it follows…
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