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How to Optimize Your PPC Landing Pages to Reduce Bounce Rate
Bounce rate can be indicator of how engaging your landing page is to the person who sees it. If your landing page…
The PPC Copy Mistakes That Are Costing You Money
One of the most important elements of any paid search campaign is the ad copy. With all of the proper keyword targets…
5 Ways To Get More Women Involved In Tech Startups
I recently returned from Knowledge15, ServiceNow’s annual tradeshow consisting of thousands of IT professionals coming together to learn how to leverage cloud…
17 Google Chrome Plugins Every Digital Marketer Needs To See
Starting out in the digital marketing world, there is a lot to know and a lot to learn. There are so many…
These 5 Companies Are Growing as Large as the Online Security Threat
As our society becomes more technologically advanced, so do the accompanying cyberspace security threats. Online protection is more important now than ever,…
2 Seismic Shifts To The Customer Decision Journey
The Customer Decision Journey has changed forever for B2B marketers. Your customers are now in total control over their buying cycles, and they only…
Two Reasons Television Continues to Reign As the Best Advertising Channel
With more and more people having the option these days to watch shows on their digital devices, it may seem as though…
What You Aren’t Doing To Maximize Facebook
With an average of 829 million daily active users, Facebook is an essential staple in every business’s online marketing mix. While many…
Weight Watchers Founder, Who Turned Her Personal Struggle Into an Empire, Dies at 91
Ninety-one-year-old Jean Nidetch, who spun her personal weight loss journey into the multimillion-dollar Weight Watchers empire, died today in Parkland, Fla. Having struggled…
5.5 Key Components of Growth Hacking for Non-Startup Marketers
Growth hacking is more than a buzzword. It’s an innovative, sensitive approach to increasing revenue in the startup world. However, like many…
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