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5 Secrets for Increasing Conversions on Your Site
Whether you own a small business or a large corporation, website conversions are important for customer engagement and brand loyalty. If your…
Firing & Hiring: Game of Thrones Style
Valar Morghulis: Firing & Hiring, Thrones style. In all companies, particularly in startups, teams don’t always agree. There will be complicated elements…
Are Marketers Keeping Up With Evolving Buyer Behavior?
This screenshot from Shar VanBoskirk’s presentation deck offers stark truths about how we make decisions. Are marketers staking too much on their…
7 PR Lessons From The Internet Shame Machine
How long does it take to lose your reputation? Today, a meltdown can happen within hours. A previously little known ESPN reporter…
How to Get the Skeptics to Jump on the Social-Media Bandwagon
Q: What’s the one positive about social that you’ve found resonates with older execs who have been reluctant to join in? A:…
Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP…
Social Measurement Beyond The Click
As I’ve admitted to a time or two before, I’m a huge soccer fan. So please bear with me on yet another…
Pop-up shop charges women 76 percent to illustrate the gender pay gap
Add / Remove More than 50 years have passed since the Equal Pay Act of 1963 declared that workers in equivalent roles…
Shapeshifting flat pack table assembles itself
Add / Remove Experimental product designers have done a lot to renegotiate flat pack furniture’s reputation as a inconvenient necessity in recent…
Smartphone app lets users donate a Euro to charity for free everyday
Add / Remove Those with charitable inclinations but limited funds can now support their favorite causes without spending their own money via…
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