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Top 5 Pain Points For Field Sales Reps
Sales reps have a demanding job. They spend nearly their entire day on the road, deal with a myriad of clients, and…
YEC Member Spotlight: Sohin Shah, Co-Founder & COO at iFunding
Sohin Shah is an entrepreneur and one of the early adopters of crowdfunding. He successfully crowdfunded Valuation App from 57 backers in…
Why Entrepreneurs Will Always Beat Intrapreneurs
I was involved in a lively debate the other day about the relative effectiveness of entrepreneurs (creating new businesses independently) versus intrapreneurs…
Why Online Placements Are PR Gold
Does anything beat flipping casually through the Sunday paper, only to see a positive client story you’ve spent three months coordinating finally…
Hey Marketing: An Inquiry Is Not A Lead
I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the…
How to Edit a Press Release: 11 Suggested Steps for Marketers
You know the drill. Your corporate communications department or PR agency emails you the first draft of a press release and asks,…
How to Create a Sustainable and Engaging Email Newsletter
Email seems to get a bad rap. Countless new communications apps pridefully boast of themselves as being “email killers,” people complain about…
Customer Experience Strategies: The Impact Of Working Together
In working with CultureMetrics clients, we’ve found the common painpoint for many companies is the “How We Work Together” dimension. It’s not…
5 Types Of Web Content That Will Drive More Traffic In Small Business
If you’re running a business with an online presence then it’s unlikely to have escaped your attention that you need to be…
The 5.4 People You Need to Know
If it’s true that, on average, business decisions include up to 5.4 people it’s crucial that your sales teams extend their reach,…
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