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On Surviving Mobilegeddon
Image courtesy of Brad Frost Well, Google finally did it. They said they were gonna and yesterday they threw the switch on…
Why Storytelling Is an Essential Part of Your Onboarding Process
Our brains are hardwired for stories. We use them when we tell a joke at a bar, catch up with friends over…
Do Consumers Love or Hate Personalized Messaging?
Tell me if this sounds familiar: You log into your laptop and type in the name of the car make and model…
How to Build Your Brand by Awarding the Influencers
Tapping into the power of influencers to get the word out about your business is one of the most powerful brand-building strategies…
Your Storytelling Sucks!
Storytelling without value is just that, the telling of stories. My grandma tells wonderful stories. Do you think she’s gaining leads and…
5 Qualities Angel Investors Want in Founders
What do angel investors want in startup founders? Drive, passion and smarts? Sure but every founder claims those. Integrity and character? Yes, they…
Yum Invests $185 Million in Modernizing KFC Franchises
KFC is ready to get modern. Today, in its first-quarter earnings call, parent company Yum Brands announced it plans to invest $185…
Sprinkles: Value-Unique Service Trumps Value-Added
Customers today are bored! Blame it in part on their elevated standards for all customer experiences. To paraphrase the post-World War I…
Keep Your Customers Coming Back For More
I know of a company that boasts of a 95 percent customer retention rate. That means 95 percent of its customers are…
How to Build a Consumer App Your Customers Will Want to Download
Businesses have heard about the benefits of a mobile app for reaching customers. Rather than relying on customers to find them online,…
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