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How to Deal With Bad Press: Lessons Learned from Amazon
The New York Times is no stranger to unveiling unethical practices of corporations and governments. It famously published the Pentagon Papers, and earlier…
Test Automation is Like a License to Print Money
I have been in the software industry since 1992 – after a brief stint actually USING my mechanical engineering degree for a…
Awareness Plus Fatigue Does Not Equal Consideration
Consider this: most people don’t give a sh*t about whatever it is you are trying to sell. They just don’t. There is…
6 Ways to Improve the Efficiency and Productivity of Your Live Chat Agents
The verdict is in from too many sources to count, and they all say that live chat is the most cost effective…
Creating Picture Perfect Posts – Capturing the Moment on Instagram
With over 300 million monthly active users sharing 70 million photos per day, Instagram has become the visual social network of choice…
How to Deal with Negative Online Reviews of your Business
As a business owner there are few worse feelings than reading bad reviews of your business online. It seems so unfair. All…
Becoming a Cottage Food Producer: Get Ready to Learn the Rules
[NOTE – for the purposes of this article we are following the regulations and rules for cottage food businesses in California. Most…
The White Hot Hashtag: Does It Work For Your Small Business?
Whether you still associate them with the pound symbol or even the old-school tic-tac-toe board, the hashtag has become an integral part…
The Ultimate Guide on How To Use Instagram to Generate Sales for Your Online Shop
Instagram is a match made in heaven for those looking to use social media for ecommerce and reach out to people who…
Food as a Cottage Industry
Before the Industrial Revolution, when the greater part of the world’s population was engaged in agriculture, cottage industry was a common hedge…
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